Smartables

Smartables is a company based in Italy that manufactures smart wireless devices which connect through The Cloud to add "smartness and digital life" to any object. This was a full branding project which I took from start to finish. Their initial brief included wanting to speak loudly to mobile users, high tech early-adopters and geek maniacs. They also wanted it to "be friendly, and not-boring, but also give a sense of power."